Privacy Policy

Last Updated: 21-07-2026

GoodSugar.in ("we," "us," "our," "GoodSugar") operates the website www.goodsugar.in (the "Site"). This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our Site, create an account, place an order, or otherwise interact with us.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. This policy is drafted with reference to India's Digital Personal Data Protection Act, 2023 (DPDP Act) and applicable consumer protection and IT rules.

Note: This is a draft. Have it reviewed by a qualified lawyer before publishing, and replace all placeholders with your actual company and contact details.

1. Information We Collect

1.1 Information You Provide to Us

• Account & Contact Details: Name, email address, phone number, and password when you register or sign up for updates.
• Order & Shipping Details: Billing and shipping address, order history, and product preferences when you place an order.
• Payment Information: We do not store your card, UPI, or bank details directly. Payments are processed by our payment gateway partner(s) (e.g., Razorpay / Stripe), who collect and process this information under their own privacy and security policies.
• Communications: Information you provide when contacting customer support, submitting reviews, or completing contact forms.

1.2 Information Collected Automatically

• Cookies and Similar Technologies: We use cookies to remember your preferences, keep you signed in, and understand how the Site is used. See Section 6 for more information.
• Usage & Device Data: IP address, browser type, device type, pages visited, time spent on pages, and referring URLs collected through analytics services such as Google Analytics.
• Marketing Interaction Data: If you subscribe to our newsletter, our email marketing provider (e.g., Mailchimp) may collect information such as email opens, clicks, and delivery status.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders, including shipping, billing, and customer support.
• Create and manage your account.
• Send order confirmations, shipping updates, and transactional communications.
• Send marketing emails and promotional offers (only with your consent and with an option to unsubscribe at any time).
• Analyze Site traffic and usage patterns to improve our products, content, and user experience.
• Detect, prevent, and address fraud, security issues, or technical problems.
• Comply with legal obligations, including tax, accounting, and consumer protection requirements.

3. Legal Basis for Processing (DPDP Act, 2023)

Under the DPDP Act, we process your personal data based on:

• Your Consent – when you sign up, place an order, or subscribe to marketing communications.
• Legitimate Uses – such as fulfilling a contract (processing your order) or complying with legal obligations.

You may withdraw your consent at any time (see Section 8), although this may affect our ability to provide certain services.

4. How We Share Your Information

We do not sell your personal information. We share your data only with trusted third parties where necessary.

These third parties are permitted to use your information only for the services they provide to us and are governed by their own privacy policies.

We may also share information where required to enforce our Terms of Service, protect our rights, or as part of a merger, acquisition, or other business transaction.

5. Data Storage and Security

• Your data is stored on secure servers located in India or other countries where our service providers operate.
• We use reasonable technical and organizational safeguards, including HTTPS encryption, restricted access, and secure payment processing.
• Although we strive to protect your information, no transmission or storage method is completely secure.
• We retain personal information only as long as necessary for legal, accounting, taxation, or business purposes, after which it is securely deleted or anonymized.

6. Cookies

We use cookies and similar technologies to:

• Keep you signed in.
• Remember your shopping cart.
• Understand website traffic using Google Analytics.
• Display relevant advertisements and measure campaign performance.

You can disable cookies through your browser settings. Please note that some features of the Site may not function properly if cookies are disabled.

7. Marketing Communications

If you subscribe to our newsletter or provide your email during checkout, we may send promotional emails about products, offers, and updates.

You may opt out at any time by:

• Clicking the Unsubscribe link in any marketing email.
• Emailing us at hello@goodsugar.in.

Even if you unsubscribe from marketing communications, we may still send transactional emails such as order confirmations and shipping updates.

8. Your Rights

Under the DPDP Act, 2023, you have the right to:

• Access your personal data.
• Correct or update inaccurate information.
• Withdraw consent.
• Request deletion of your personal information (subject to legal obligations).
• Nominate another individual to exercise your rights in the event of death or incapacity.
• Lodge a grievance with us and, if unresolved, with the Data Protection Board of India.

To exercise these rights, please contact us at hello@goodsugar.in.

9. Children's Privacy

Our Site is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

10. Third-Party Links

Our Site may contain links to third-party websites such as social media platforms. We are not responsible for their privacy practices and encourage you to review their privacy policies separately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised Last Updated date. Continued use of the Site after updates constitutes acceptance of the revised Privacy Policy.

12. Grievance Officer / Contact Us

If you have questions, concerns, or complaints regarding this Privacy Policy or the handling of your personal data, please contact:

Grievance Officer: Dhruv Kedia
Email: hello@goodsugar.in
Address: 714, Krishna Mansion, Kalupur, Ahmedabad, Gujarat, 380002
Phone: [Insert Phone Number]

We will acknowledge and address grievances within the timelines prescribed under applicable Indian law.

Disclaimer: This Privacy Policy is provided as a general template and does not constitute legal advice. GoodSugar.in should have this document reviewed by a qualified legal professional before publishing it.